What's beef? Beef is when ya moms aint safe up in the streets. What's conflict? A fight, battle or struggle. What's drama? Any situation or series of events having vivid, emotional, conflicting or striking interests or result. What's a publicity stunt? When two celebrities who used to be buddies or at the very least colleagues decide that they no longer like each other, and feel the need to let the whole world know. This thirst for attention has ruined many careers specifically in the music industry where it is often the accuser who ends up suffering from their decisions. Lets use Canibus as an example, in the late 90's Canibus was the most talked about artist in the new york underground scene. Verse after verse his buzz grew exponentially with each appearance. Everything was going in the right direction and appeared to be gettin better when he was invited to appear on the seminal posse cut 4,3,2,1 on LL Cool J's Phenomenon. Soon after the tracks release reports surfaced that there was a misunderstanding regarding Canibus' verse that had lead to him rewriting his verse. As rumors swirled the rookie succomed to the pressure from the streets and members of his team and released a dis record, dispite having had a conversation with L allegedly to prevent a public dispute. While the track was regarded as one of the best dis records ever its release placed his budding career on the defensive. He was viewed as an ingrate who didn't appreciate the opportunity given to him by a legend and worse yet LL's response track was hot. So essentially "Second Round Ko" marked the beginning of his careers end, ironically I'm almost sure his team thought that the track would create the buzz neccesary to push his debut album over the hump. The moral of the story is this, sometimes no pub IS better than bad pub, his career had a full head of steam based on nothing more than his creativity and the quality of his music. Once he turned the focus away from his music he lost his identity. He went from being hot up and coming rapper Canibus to the kid who dissed L and he never recovered. This should be a lesson to these upcoming rappers, let the music speak for itself because until we care about the music we definitly won't care about you. Furthermore in these days a battle is more about who's gangster and less about who's nice on the mic, besides these guys aint rappers they're in the streets remember? So I suggest this if you are a rapper making quality music and you're feeling a little competitive man up set up a face to face and go to the fight klub. Other than that if youre a gangster handle situations in the streets instead of dragging the hip hop community down with the foolishness. There really is absolutely no need to tell millions of listeners what u are going to do to a person, just do it. Because history has shown that action speaks louder than words and no one is trying to lose their life or their freedom over a song. There is significantly too much violence in our community as it is and the last thing we need is more of our young voices gunned down over "beef". There is way too many opportunities available and money to be made in this industry for us to be throwing lives away, essentially for publicity. Enough is enough brothers let the music do the battling save your mind and body for actual drama and conflict. Remember this is JUST MUSIC!!!!!! --dizzy